Taco Bell Quietly Debuts Dollar Cravings Menu

Some prices actually went up a bit in the process

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

With very little fanfare, Taco Bell went national this week with the 11-item, everything's-a-dollar menu that it had been testing in select locations for almost a year. The move marks a rebranding of its longstanding Why Pay More menu to the new Dollar Cravings Menu.

Customers across the United States can now purchase a Cheese Roll-Up, Caramel Apple Empanada, Triple Layer Nachos, Beefy Mini Quesadilla, Cinnamon Twists, Cinnabon Delights 2 Pack, Cheesy Bean and Rice Burrito, Beefy Frito Burrito, Spicy Tostada, Shredded Chicken Mini Quesadilla or Spicy Potato Soft Taco for exactly $1.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in