Taco Bell Announces Its Super Bowl Return With an Amusingly Redacted Press Release

Cryptically touting one of its 'biggest product launches to date'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Taco Bell said Thursday that it is returning to the Super Bowl for the first time since 2013 with a 30-second spot in the first quarter of the Feb. 7 game. The ad will unveil one of Taco Bell's "biggest product launches to date," the fast-food chain said.

But good luck getting much more info from the press release, which has been heavily—and comically—redacted. (See the whole release below.) So many key details have been blacked out that you can probably just go ahead and play Mad Libs with it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in