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Shop Beefs Up Online Marketing With Traditional Media Strategies
DALLAS-A Web marketing specialist has joined the staff of T3 in a newly established interactive management position at the Austin, Texas, advertising agency.
Jason Shaw, named director of Internet strategy at T3, is slated to begin assisting the agency’s current roster and supervise a discipline that will also pursue online clients. Shaw previously oversaw the consultancy Avatar Technology, where he worked with other Austin companies and agencies, including GSD&M.
Shaw said he decided to move to T3 after discussing the shop’s plan for combining Internet marketing within a comprehensive strategy of traditional media.
T3 is ramping up its new online capabilities in conjunction with the new hire.
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