T3 Adds Another MVBMS Alum to NYC Staff

NEW YORK — T3 has added another Euro RSCG MVBMS Partners alumnus to its one-month-old New York office. The branch was opened last month to manage online media planning, buying, strategy and analytics for the Austin, Texas-based agency’s clients [IQ Daily Briefing, Oct. 7].

Darcy Lewis, who was media supervisor for WorldCom at MVBMS for two years, has been hired as media supervisor at T3 (The Think Tank). At MVBMS, Lewis’ responsibilities included developing strategy, planning, negotiating and buying online media for business and consumer campaigns.

In her new post, Lewis will oversee the six-person media team, negotiations and the execution of buys. She will also assist T3 media director Leslie North, to whom she will report, in developing and managing media strategies and plans.

Lewis is the fifth person from MVBMS to join T3’s Manhattan branch. A team that worked on digital marketing initiatives for MVBMS’s Intel account–T3’s North, managing director John McGarry, creative director Brandon Griffin and production director Ted Villa–joined the outpost at its opening.

Before MVBMS, Lewis was at McCann Relationship Marketing, where she ascended from strategic services group assistant to strategic services specialist and then media supervisor during her four-year tenure.