Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Rapper/producer Swizz Beatz has been tapped by Hennessy V.S. to help launch a new, limited line of cognac, called Hennessy Black.
The rapper will perform an original song, "When I Step Into the Club," alongside the JabbaWockeez of "America's Best Dance Crew" during a launch event in New York on May 5. An accompanying video by director Hype Williams will be revealed as well.
"Beatz is a long-time fan of the brand and approached us looking for ways we could work together.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in