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BOSTON Swiss Army Brands is close to concluding a review for its advertising account and could name an agency as soon as next week following final presentations, a client representative said.
The Shelton, Conn.-based company spent $3 million last year, per CMR, but sources said the budget will increase substantially in 2003 as Swiss Army looks to portray itself as a high-end retailer of multiple products — such as watches, travel gear and sunglasses — rather than just a purveyor of cutlery.
The
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