Survey: Ad Industry Could See More Mergers and Acquisitions in 2016

Respondents say it's a great time to buy or sell

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Merger and acquisition activity among marketing, media and related technology firms could heat up in 2016, with more prospective sellers seeking deals and buyers' interest remaining high.

Fifty-four percent of respondents to an annual industry survey said they would explore a sale of their company next year, according to mergers and acquisitions firm AdMedia Partners, which queried executives in the U.S. and abroad. That figure represents a huge uptick from last year's survey, in which 40 percent said they would consider selling. 

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