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Jim Surmanek, former managing director of CIA Medianetwork in Chicago and New York, has joined with cable TV auditing company Cable Audit Associates to launch me dia consultancy Media AnalysisPlus.
MAP is based in Denver, with a Chicago office opening in January. The company will specialize in third-party audits of marketers’ media buys. It will also offer media training and strategic counsel, as well as conduct media-agency reviews.
Media audits evaluate campaigns to determine if spots ran when they were supposed to, were aired without technical difficulties and were bought at competitive rates.
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