Supervalu Shops Around For Agency To Handle Branding

CHICAGO – SuperValu, the Minneapolis-based supermarket operator whose subsidiaries include the Cub Foods chain, is quietly contacting agencies about a branding project, sources said.
The $3-5 million project would include mostly TV work. Cricklewood Marketing Communications in Minnetonka, Minn., is handling the review, sources said.
Neither Cricklewood nor SuperValu could be reached for comment.

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