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NEW YORK-Albertson’s and Safeway this week settled lawsuits in California that claimed the supermarket retailers had misrepresented the quality and ratings of wine in marketing promotions. The suit, filed in Alameda County Superior Court, purported that the stores often featured tags, labels, shelf talkers, product collars and bottle neckers with scores or awards that did not match the wines they advertised.
Albertson’s and Safeway each will pay $30,000 to county prosecutors and must ensure that wine bottles are properly labeled and marketed, though they did not have to admit to any wrongdoing.
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