Supercuts Picks Hill, Holliday for Media

Interpublic Group’s Hill, Holliday continues to awaken from a lengthy slumber on the new-biz front with its second recent win, adding media buying and planning for Supercuts following a review.

The 2,100-location hair-styling chain, based in Minneapolis, spent almost $10 million last year on ads and about $6 million through the first two-thirds of 2010, per Nielsen.

Omnicom’s Element 79 in Chicago continues to handle creative chores, while Hill takes over media from Publicis’ Spark division.

Sandi Jucha, ad manager at Supercuts, said the agency’s “focus on driving tangible business results” helped win the day.

Indeed, the shop has long been a retail specialist, working for the likes of Dunkin’ Donuts and CVS, among others.

The latter trimmed Hill from its roster in May, with the shop declining to defend the drugstore chain’s $90 million creative and media assignments when they went into play. That was a rough cut , as CVS had long ranked among the agency’s largest and most visible clients.

Hill no doubt looks for the Supercuts score — coupled with its October addition of Major League Baseball, which spends about $20 million annually on ads — to jump-start momentum over the long haul and put winning back in style.