SuperBrands 96 Category Ranking: HOUSEHOLD PRODUCTS

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Facial Tissues
A planned merger between Scott and Kimberly-Clark could shake up the paper
category. Meanwhile, Scotties has undergone a name change to Scott facial
tissue.
Brand
Lead Agency, Location Co. Name, Location
Sales (millions)
Media Expenditures (millions)
1 Kleenex Kimberly-Clark, Neenah, WI
Foote Cone & Belding, Chicago, IL
Sales: $498.4
Media Exp.:

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