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Though hamburger chains continue to dominate, fast-growing Taco Bell surpassed Hardee’s. Little Caesars ($1.9 billion in sales) fell out of the Top 10.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Expenditures (millions)
1 McDonald’s McDonald’s, Oak Brook, IL
Leo Burnett – Chicago
Sales: $14.9
Media Exp.: $424.6
2 Burger King Burger King, Miami, FL
Ammirati & Puris/Lintas – New York
Sales: $6.1
Media Exp.: $202.0
3 Pizza Hut Pizza Hut, Dallas, TX
BBDO – New York
Sales: $4.9
Media Exp.: $153.5
4 Taco Bell Taco Bell, Irvine, CA
Bozell/Salvati Montgomery Sakoda – Costa Mesa, CA
Sales: $4.2
Media Exp.:
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