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Airlines
Chart rankings remain unchanged from a year ago, but overall profits are up in an
industry long gutted by fare wars and price-sensitive fliers.
Brand Co. Name, Location
Lead Agency, Location
Sales (billions)
Media Exp. (millions)
1 American AMR, Fort Worth, TX
Temerlin McClain, Dallas
Sales: $16.1
Media Exp.: $74.4
2 United UAL, Elk Grove Village, IL
Leo Burnett, Chicago
Sales: $12.2
Media Exp.: $61.0
3 Delta Delta Air Lines, Atlanta
BBDO, New York, Atlanta
Sales: $12.0
Media Exp.: $92.2
4 Northwest NWA, St. Paul, MN
Various
Sales: $9.2
Media Exp.: $45.4
5 USAir USAir Group, Arlington, VA
McCann-Erickson, New York
Sales: $6.5
Media Exp.:
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