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ANHEUSER-BUSCH
DDB, Chicago (5)
Downtown Partners, Toronto (2)
Fusion Idea Lab, Chicago (2)
Goodby, Silverstein & Partners,
San Francisco (1)
Hill, Holliday, Connors, Cosmopulous, Boston (1)
Eleven :30 spots; all quarters, including first ad after kickoff
From DDB: One responsible-drinking ad with country singer Tim McGraw. Three spots for Bud Light are “high comedy”—a yoga theme; a beach theme with a conch shell; a man who can’t take his dog into a bar. Also one Michelob Ultra ad with a fitness message tied to New Year’s resolutions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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