The Super Bowl Is Turning Into Digital Advertising's Biggest Day

Brands invest in online campaigns, not just TV spots

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As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots.

It's about so much more than simply posting longer versions of an ad online, with marketers investing heavily in full-blown digital campaigns that run during the Big Game.

A kickin' energy drink launch supported by TV and social 

Mountain Dew, an official Super Bowl sponsor through parent company PepsiCo, will air a spot during this year's pregame show as part of its "It All Starts With a Kick" campaign in support of the launch of energy drinks Kickstart Pineapple Orange Mango and Strawberry Kiwi.

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