The Super Bowl Is Turning Into Digital Advertising's Biggest Day

Brands invest in online campaigns, not just TV spots

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots.

It's about so much more than simply posting longer versions of an ad online, with marketers investing heavily in full-blown digital campaigns that run during the Big Game.

A kickin' energy drink launch supported by TV and social 

Mountain Dew, an official Super Bowl sponsor through parent company PepsiCo, will air a spot during this year's pregame show as part of its "It All Starts With a Kick" campaign in support of the launch of energy drinks Kickstart Pineapple Orange Mango and Strawberry Kiwi.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in