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By Dennis Ryan, chief creative officer, Element 79 in Chicago
This year’s Super Bowl ads were fine. Just fine. Some were really expensive, and a few were decidedly cheap, but overall, they were fine.
Of course, after two weeks of USA Today and “Entertainment Tonight” whipping TV viewers into a white-hot fever that somehow makes them forget commercials are the reason many of them are buying TiVo, it’s hard not to be let down by “fine.”
Most ads weren’t bad, it’s just that none were transcendent.
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