Disney has already scored big for the 2027 Super Bowl, selling out ads that may have fetched up to $10 million. And ADWEEK is bringing them all to you here.
Regarding Super Bowl LXI, airing live on Valentine’s Day, Feb. 14, 2027, from SoFi Stadium, the company said in August that it had 58 brands across 34 distinct categories lined up for the game, including financial services, candy, personal care, and software.
Ahead of the company’s upfront in May, Disney ads leader Rita Ferro told ADWEEK that Disney was looking for a diverse slate of advertisers to join it in Super Bowl 61.
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