Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON SunTrust today said it has selected Interpublic Group’s Mullen for advertising and integrated brand communications following a review.
Mullen’s offices in Wenham, Mass., and Winston-Salem, N.C., will handle the bank’s creative, media and digital chores for the bank based in Atlanta.
WPP Group’s Young & Rubicam had been the previous lead creative agency on SunTrust. That agency’s pursuit of Wachovia — ironically, a longtime Mullen client — triggered the SunTrust review.
The SunTrust creative now shifting includes online marketing chores at VML, a unit of Y&R Brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in