Sun-Sentinel Taps Hill, Holliday

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Hill, Holliday, Connors, Cosmopulos has won the media planning and buying account of the Sun-Sentinel Co., a subsidiary of the Tribune Co.

The Fort Lauderdale, Fla., media shop bested crosstown incumbent Lipoff & Zayas and four undisclosed agencies in a review. Billings for the Fort Lauderdale-based business are undisclosed.

Previously, Hill, Holliday performed media buying for the Chicago-based client’s WBZL-TV, a Warner Brothers’ network affiliate in the Miami/Fort Lauderdale market.

Last week’s win adds the South Florida Sun-Sentinel and Sun-Sentinel.com

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