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By John Spooner
BOSTON–Freeman Associates in Wellesley, Mass., has quietly been working with Sun Microsystems’ JavaSoft unit, to help build its ‘100 percent pure Java’ marketing program by planning, buying and placing ads.
The first phase of the JavaSoft program–on-line and broadcast ads, created by J. Walter Thompson in San Francisco–broke late last month exclusively on Ziff-Davis’ MSNBC show The Site and ZDNet. A print component breaks this week.
Freeman Associates is scheduled to kick off phase two of the campaign next month with co-op advertising in Ziff-Davis magazine sections sponsored by JavaSoft.
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