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NEW YORK Sun Microsystems has signed on as the inaugural marketer to use the takeover ad format on Forbes.com.
The Palo Alto, Calif.-based tech giant will advertise on all windows, billboards and columns of the Web site for a four-hour period on Monday. This is the first-ever advertising buy of its kind on Forbes.com.
The takeover advertising, aimed at business decision makers, will promote Sun’s Network Computing launch, a Web event hosted by Sun chief executive Scott McNealy that will air via live streaming video on Feb.
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