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ATLANTA The University of Alabama has selected Sullivan-St. Clair Marketing and Public Relations as its agency of record, according to the shop.
Mobile, Ala.-based SSC said it was chosen without a formal review to develop image and marketing initiatives for the university, its Culverhouse College of Commerce and Business Administration and the College of Continuing Studies. The agency was selected earlier this year to work on special projects for UA’s Office of University Relations.
SSC stated that its mission involves creating an overall integrated marketing communications and branding program for the school.
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