Sullivan Promotes Cargill to Partner, Adopts New Name

Eleven-year-old design firm Sullivan Creative has made Bob Cargill a partner and changed its name to reflect his new status.
Cargill, who joined the Newton, Mass., shop in March as vice president and creative director, has more than 16 years of experience as a copywriting and currently serves as president of the New England Direct Marketing Association.
Prior to joining Sullivan, Cargill was an associate creative director at CPS Direct, Woburn, Mass., and ran his own agency for seven years.
Cargill’s promotion and the addition of other full-time staffers has transformed the design studio–now called Sullivan Cargill Creative–into a full-service shop offering design, copywriting and strategic marketing and planning services, said president Pamela Sullivan. –Lauren Wile