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Agency Takes On Allrecipes.com Account
LOS ANGELES–Allrecipes.com has added two new marketing partners to the mix.
The Seattle-based online recipe clearinghouse awarded its $8-10 million ad account to Suissa Miller after a search. The client confirmed it chose the Los Angeles agency over finalist McCann-Erickson, Seattle, after talking to several shops.
Agency principal Bruce Miller and his team “just really seem to get it,” said Kim Wesselman, vp of marketing for the dot-com. “We realized in this search that we could sacrifice neither capabilities nor chemistry.
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