Subway, Cartoon Net Team For Promo

Subway Restaurants and Cartoon Network are teaming up to give away toys to as part of a promotion for Subway’s Kids’ Pak meal and a new cartoon.

The campaign, scheduled for May 28 through July 8, features Sheep, star of Cartoon Network’s “Sheep in the Big City,” and three of his nefarious pursuers — all created for the promotion.

Sheep is a lovable, bright and naive character who had to flee his idyllic farm life for the big city in order to avoid being used as a component in a powerful ray gun developed by the military. In town, Sheep is confronts: apartment hunting, balancing work and play, avoiding enemies and falling in love with a poodle named Swanky whose owner hates sheep.