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Suburban Franchise Systems has retained Fricks/Firestone to relaunch its brand.
Billings are undisclosed.
The Atlanta client had been searching for an agency to handle a positioning assignment. SFS president and chief executive officer Kevin Lewis said he hired the Atlanta agency to handle all marketing responsibilities on a retainer basis. Compensation is also tied to the company’s expansion.
SFS was formed May 1 by a consortium of former franchisees of Suburban Lodges of America. That consolidation followed the merger of SLA with Intown Suites Management of Atlanta.
“This [franchisee-only] business model creates an extremely empathetic corporate culture,” said Lewis.
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