Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Add “Watch TV” to the pantheon of commands Burger King’s Subservient Chicken obeys. On Nov. 7, viewers of Fox’s The Simpsons and Arrested Development were treated to Subservient Chicken bumpers—five-second spots showing the bird’s Web site with copy such as “Watch Arrested Development” in the box where people type in commands. Since BK promoted Fox TV shows in-store, “[Fox was] willing to embrace Subservient Chicken,” says Gillian Smith, BK senior director of media and global collaboration.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in