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General Motors brings its support for Concept:Cure, its 3-year-old breast cancer fundraising initiative, to TV for the first time.
Five 15-second TV spots created by Harris Marketing Group in Ann Arbor, Mich., begin airing today.
Each ad features a different fashion designer with a one-of-a-kind customized GM car he or she created, said Kristen Streit, a Harris account executive.
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