Study: Industry's Found Sneaky Way to Keep Advertising Junk Food to Kids

Ads down, but replaced with product placement, authors say

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Food and beverage advertisers may have found a handy way to dodge their own guidelines restricting the marketing of junk food to children, according to a new study from the Rudd Center for Food Policy and Obesity at Yale University. While companies have cut back on TV ads aimed at children, and in some cases cut out TV ads for candy altogether, they've also upped the use of product placement, the study found.

That's a loophole that the Council of Better Business Bureaus' Children's Food and Beverage Initiative, the industry's self-regulatory program, should close, the study concluded.



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