Study: Gaps In Hispanic Consumer Behavior

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Hispanics are growing faster than any other racial or ethnic group in the country, the U.S. Census Bureau reported last week. Clearly, the U.S. Latino marketing segment isn’t cooling down. But when Mexicans move to the U.S., do they take their consumer behavior with them?

A new study from Havas’ Euro RSCG sheds light on how Mexicans differ from Mexican Americans—two sectors that in the past were often grouped together in terms of marketing strategies.

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