Strange Brew

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It’s usually the more women the merrier in beer ads, so marketing Poly gamy Porter (“Why have just one!”) should be a breeze.

Actually, the ads haven’t even come out yet and some Mormons are already grum bling. But Wasatch Beers in Park City, Utah, has been down this road before—it marketed its Superior Ale as “The other local religion”—and founder Greg Schirf barely bats an eye in explaining himself.

“The objective is to have fun, not be offensive and sell beer, all at the same time,” he says.

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