Straight Talk From Burnett About Abuse

CHICAGO Leo Burnett dramatizes the issue of sexual child abuse in a pro bono effort for the Chicago Children’s Advocacy Center launching Tuesday.

The outdoor ads, which will begin appearing on city bus shelters throughout the city, do not shy away from the topic, using headlines such as, “Most victims of sexual molestation aren’t even old enough to spell sexual molestation” and “Imagine discussing sexual abuse with your seven-year-old. And she’s doing all the talking.”

“With nearly 3,000 children coming to our center for sexual abuse investigations every year, it’s time to start talking about it,” said Erin Sorenson, executive director of the CCAC, in a statement.

The campaign will run through March as a prelude to Child Abuse Prevention month in April.