Stories you'll find in this week's print edition of Adweek Southwest Edition

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Three Texas agencies are finalists in the review for Coors Light’s $10-20 million Hispanic account.

Reshaping a Brand
Curves for Women Will Get a Makeover
Publicis in Mid America topped The Richards Group in a review to win the estimated $15-18 million account of Curves for Women. The Dallas agency will create the weight-loss and fitness club’s first national image campaign, which is expected to launch in January.

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