Stories you’ll find in this week’s print edition of Adweek Southeast

Fiscally Fit
John Fitzgerald and Denzil Strickland’s Mullen/LHC shapes up with Wachovia’s $60-75 million account.

It’s a Deal in D.C.
Virginians Are Buyers in the Capital
Williams Whittle Associates has agreed to acquire Goldberg Mar-chesano Partners. The Alexandria, Va., shop will absorb the Washington, D.C., agency’s accounts and nine employees, including co-founder Norman Goldberg. Financial terms were not disclosed.

The Lexington Herald-Leader is anything but stodgy in its first ads from Meridian Communications. To counter the daily’s flagging sales in the under-40 demo, the Lexington, Ky., agency targets younger readers in two quirky, action-filled television spots.

After suspending the review for its $10 million tourism account for six months following Sept. 11, Visit Florida has named four in-state finalists. Fahlgren, the Tampa incumbent, will defend against Cris-pin Porter + Bogusky, St. John & Partners and Yesawich, Pepperdine & Brown.

The GoRVing Coalition has awarded its three-year, $40 million account to The Richards Group. The Virginia-based trade group chose the Dallas shop over Baltimore incumbent Eisner, The Martin Agency in Richmond, Va., and Atlanta’s WestWayne.

Huey/Paprocki Advertising and breatheinteractive have teamed up to win a branding and launch assignment from Homebanc Mortgage. All parties are based in Atlanta.

Morality Bites
In a Nike ad spoofing slasher films, a female athlete outruns an attacker with a chain saw. In a pro-choice spot, men decide whata woman should wear and drink. Both spots ran into trouble with network clearance departments. Who are the advertising censors, and how do they rankle ad agencies?
Joan Voight and Wendy Melillo report.