Stories you'll find in this week's print edition of Adweek Eastern Edition

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

‘Tag,’ You’re It!
Wieden + Kennedy triumphs at Cannes with Nike’s “Tag.”

Tech Support
$60-80 Mil. Global Ricoh Biz to Lowe
Office-equipment marketer Ricoh is repositioning itself as a provider of “network technology solutions” and has selected Lowe for corporate-image duties. The New York office will handle the business, with help from Lowe & Partners/Standard in Tokyo.

Drug Counseling
A House subcommittee looking into the ineffectiveness of the White House’s anti-drug media campaign heard from BBDO’s Allen Rosenshine last week. He suggested that panels of industry experts advise the ONDCP and questioned recent ads that link terror and drugs.

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