Stories you'll find in this week's print edition of Adweek Eastern Edition

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Exit Interview
Hal Riney talks candidly to Adweek about his reluctance to retire, getting “sandbagged” by Saturn, and what still inspires and irks him about the business.

The Best Medicine
$100 Mil. Novartis Account in Play
The contenders: four New York-based agencies. The prize: the creative account for a new prescription drug. Novartis’ review is the latest entry in the hot direct-to-consumer category, which has recorded more than $1.5 billion in media and creative billings in the past year.

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