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With no production budget, Gardner, Geary, Cole & Young/S.F. relied on stock footage for this 5-minutes film for the San Francisco Chamber of Commerce. But the shop didn’t stop there. Using scenes from a 1940s trade film (it’s actually a debate on the virtues of gypsum plasterboard versus plaster), GGC&Y dubbed in humorous dialogue to create a boardroom debate on whether to move a company to S.F. The creators hope the film, which will be shown as an ice breaker to those considering relocation, will disarm viewers and assuage concerns about S.F.’s
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