STG Is Given Info Tech Work For E-Gov ’98

STG Marketing Communications, a Fairfax, Va.-based agency specializing in information technology (IT), has been selected to handle the $1 million promotional campaign of E-Gov ’98, an IT conference and exposition for government professionals scheduled for this July.
STG Marketing was hired by I.T. Direct Inc., a producer of the conference along with the Council for Electronic Government. There was no formal review for the business; STG was selected because of its reputation and experience in the area, according to Bob Gosselin, president of the agency.
“STG is the perfect fit to represent E-Gov, ’98,” said Gosselin. “We’ve put together a comprehensive marketing plan to include direct mail, print advertising, fax and e-mail promotions, special events and drive-time radio advertising. The plan is targeted to the federal decision makers, and will entice them to attend the show and take advantage of the opportunity to realize electronic government in their own organizations.”
The agency will also compile a 20-page brochure and produce print advertising for trade magazines such as Federal Computer Week and Washington Technology. STG will also be responsible for sending out some 100,000 conference tickets to government employees.
Founded in 1990, STG is a full-service communications company specializing in programs that develop technological solutions for national and international organizations. The agency reported $25 million in billings at year’s end.
“Electronic government should be a reality in every government agency,” said Charles Lockard, founder and chief executive officer of I.T. Direct, the Reston, Va.-based company that creates technology trade shows and conferences selling to government markets. “I’ve known Bob Gosselin for a while. We feel confident that STG knows the federal market.”