Stewart Takes Charge at O2 Ideas

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ATLANTA When African American entrepreneur Shelley Stewart took over the reins as chairman and chief executive officer of O2 Ideas this week, the move gave the $80 million shop advantages it never had before.

Formerly vice chairman and chief consulting officer, Stewart, 69, now owns 51 percent of the Birmingham, Ala., shop. He replaces John Zimmerman, who steps away from the chairman’s office to become president and continue as chief creative officer. The shop’s former CEO, Ray Donnelly, is now executive vice president and chief marketing officer.

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