Stepping into it: when an upstart agency is so pleased with the outrageousness of its work, it's time for a reality check

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On a late February afternoon in Philadelphia’s staid Society Hill, Emma Hagen, a 25-year-old art director from New Zealand, is perusing phone messages from reporters from such publications as U.S. News and World Report and The New York Times. The former branch of First Philadelphia Bank is buzzing with more controversy than it ever had in its dignified previous life.

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