Stein, Robertson to Dailey




Partners Take Their Show to West Hollywood Shop
LOS ANGELES – Dailey & Associates has added two well-known Los Angeles advertising veterans to its creative and strategic planning departments.
The West Hollywood, Calif., agency has tapped John Stein as executive vice president and creative director, reporting to chairman, chief executive and corporate creative director Cliff Einstein. Also joining the agency, as strategic planning special consultant, is Pat Robertson, who operates BullsEye Communications, an independent strategic planning and public relations firm.
“Bringing in John is like adding a star athlete to a winning team,” said Einstein, who remains creative director of the agency. “We have a lot of momentum right now. John’s energy and his great talent will have a terrific impact here.”
Stein’s 4-year-old creative boutique, Band of Gypsies, is effectively absorbed by Dailey.
“[Dailey] is a very efficient, well-run organization I’ve admired for a long time, and I’m happy to be a part of it,” Stein said. “There is a lot of opportunity for me there. When a client comes to an agency [like Dailey], they already understand the power of advertising.”
Stein will work closely with senior vice president and creative director Steve Beaumont on Countrywide Home Loans, Weyerhaeuser, Callaway Golf, Nestle Confections and new business.
Robertson, meanwhile, will report to Dailey president Brian Morris. “We’re delighted to have Pat work with us,” said Morris. “She’s a wonderful person with a wealth of relevant experience we can tap into.”
Robertson could not be reached for comment.
Robertson and Stein formed a partnership in late 1997, handling several accounts. Robertson will likely continue to handle the Santa Monica Bank account independent of Dailey. The two shared an office in Manhattan Beach, Calif.
Robertson previously worked at Hajjar and Partners, Team One Advertising and now-defunct N.W. Ayer.
Stein’s experience includes twice heading award-winning shops in the early 1990s: Stein Robaire Helm (with fellow TBWA/Chiat/Day alumni Jean Robaire and Greg Helm) and Kresser Stein Robaire. ¡