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NEW YORK Starwood Hotels & Resorts Worldwide said Monday it has named Javier Benito executive vice president and chief marketing officer.
Benito will report directly to CEO Steven Heyer and will be responsible for all aspects of marketing worldwide.
Benito left his position as CMO at Coca-Cola North America in January. He also has served as CMO at Starbucks and held executive posts in the marketing departments of Procter & Gamble and Nike.
White Plains, N.Y.-based Starwood, which has more than 750 properties in 80 countries, said Benito would help to redefine brand positioning for Westin, Sheraton, Four Points by Sheraton, The Luxury Collection, St.
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