Startup Targets Small Business

Small businesses can do their accounting on a desktop computer, so why can’t they create advertising the same way?

That’s the question David Farmer asked himself in creating adgiants, an online application service provider that will take small business executives through the steps necessary to create and implement their own advertising campaigns.

“Small business has been pretty much overlooked by the agency world,” said Farmer, who until February was executive creative director at Barkley Evergreen & Partners in Kansas City, Mo.