Startup Anomaly Is Hoping To Live Up To Its Name

Former TBWA Worldwide COO Carl Johnson, veteran freelance creative director Ernest Lupinacci and a handful of partners have decided to go it alone. Today, they’re opening Anomaly, an independent agency in New York that positions itself as offering brand-building solutions beyond advertising.

The other partners are Andrew Kibble, former director of creative services at G2 Worldwide, the design and brand development arm of Grey Global Group; Justin Barocas, former media director at independent Wieden + Kennedy in New York; and Jason DeLand, former new-business chief at G2 and, before that, the New York office of TBWA\Chiat\Day.

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