Startup Anomaly Is Hoping To Live Up To Its Name

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Former TBWA Worldwide COO Carl Johnson, veteran freelance creative director Ernest Lupinacci and a handful of partners have decided to go it alone. Today, they’re opening Anomaly, an independent agency in New York that positions itself as offering brand-building solutions beyond advertising.

The other partners are Andrew Kibble, former director of creative services at G2 Worldwide, the design and brand development arm of Grey Global Group; Justin Barocas, former media director at independent Wieden + Kennedy in New York; and Jason DeLand, former new-business chief at G2 and, before that, the New York office of TBWA\Chiat\Day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in