Starbucks' Push for Via Is 'Vanilla' by Design

Happy with sales of its Via instant coffee, Starbucks is rolling out flavored Via products with a TV and print campaign playing up the appeal of vanilla and cinnamon.
 
TV ads, breaking this week from BBDO, New York, support those two flavors — Vanilla and Cinnamon Spice — with shots of vanilla beans cascading onto a burlap coffee bag and cinnamon sticks, respectively. The idea, said BBDO chief creative officer David Lubars, is to “smell the aroma coming off the screen.”