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Grocery Chain Breaks Product Spots From Heater
BOSTON–Star Markets last week unveiled its first ad campaign from Heater Advertising since the shop picked up the account in June.
Six 30-second TV spots carry the theme, “Just one of those things that makes Star a little different–a little better.” Each execution highlights a different Star Market offering, including organic foods, flowers and fresh-baked breads.
One ad, titled “Disappearing Loaf,” shows a female shopper gobbling down bread before she reaches the checkout counter.
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