Staples Gets in the Game With 'Easy Button'

BOSTON Office supply chain Staples said it would air one of its humorous “Easy Button” commercials from Interpublic Group agency McCann Erickson during Fox’s national telecast of Sunday’s Super Bowl.

The 30-second commercial depicts a child in class who doesn’t know the answer to his teacher’s question; a cowboy wrangling a bucking horse; a father changing his twin infants’ diapers; and a surgeon performing an unusual surgery. In every instance, all hope would be lost if not for the appearance of the “Easy Button.”