Stanley Steemer Returns to Y&L

Stanley Steemer has returned its national ad assignment to Young & Laramore, the independent Indianapolis-based agency said today.

Y&L had handled the business from 2003-05 before the client shifted the chores to The Loomis Agency in Dallas without a review.

Based in Columbus, Ohio, Stanley Steemer offers carpet, tile and grout, upholstery and air duct cleaning, emergency water damage service and rug sales.

The client has consistently spent about $50 million annually on domestic ads in recent years, shelling out that amount in 2009 while spending almost $60 million in paid media in ’08, per Nielsen.

Y&L is now prepping a TV campaign for Stanley Steemer — which relies heavily on cable buys — set to break in April.

Tom Denari, president of the shop, said: “Stanley Steemer has a deep brand heritage, and advertising is a key part of the franchise’s ongoing success. We are honored for this opportunity to further contribute to the 60-year-old company’s advertising legacy.”

Y&L’s assignment covers creative chores. Media duties are handled by Publicis Groupe’s Starcom in Chicago.

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